Art and Media Institute

1. Visual Communication Design

Training objectives: training to master the visual communication design related to the basic theoretical knowledge, with visual communication design innovative thinking, design performance, design and application of practical ability to adapt to local economic construction and brand design industry needs, in the field of major design, research units engaged in visual Spread as the focus of the design, management and other jobs.

Major characteristics: emphasis on international cooperation in running schools for traction, to innovation and entrepreneurship practice as the driving, highlighting the design ideas and design practice ability.

2. Product Design

Training objectives: training to master the basic theoretical knowledge of product design, with product design innovative thinking, design performance, design and application of practical ability to adapt to local economic construction and product design industry needs, in the light industry, equipment manufacturing, major design Department engaged in product design to focus on the design, management and other jobs.

Major characteristics: through the real project and design competition to build design thinking ability, design integration ability, design and implementation capacity for the purpose, focusing on strengthening and training students based on modeling ability and design practice ability, and ultimately meet the needs of job positions.

3. Animation

Training objectives: training to master animation design and production of basic theory and basic knowledge, with strong creative thinking ability, design performance and design practice ability to adapt to local economic construction and film and television design industry needs, in the field of major design and production, Research units engaged in film and television communication and virtual interaction as the focus of the design, production and design management and other jobs.

Major characteristics: to carry out the project teaching mode, to animation design, game art design, digital image production ability to cultivate the main line, strengthen the sub-lens design, action design, video special design and other specific major practice skills, training students’ animation art design and animation technology Application Ability.

4. Landscape

Training objectives: training with landscape architecture major design, organization and management knowledge, with strong creative thinking ability, design performance and practical ability to adapt to local economic construction and landscape industry needs, in the garden, forestry, city Construction, education and other relevant departments engaged in landscape planning, design, construction, management and other jobs.

Major characteristics: to landscape art design and design capacity for the training of the main line, taking into account the ecological planning and architectural performance skills, teaching rely on the studio model to the real project, design competition as the driving force, highlight the practice of practical ability to cultivate a strong creative hand-painted design Skills, computer skills, skilled application of design talent.